96% of homebuyers begin their search online, so it's extremely important to have professional, high-quality photos of your property. That is why I employ a professional photographer to arrange/stage and photograph your home. Those pictures are what buyers are going to use to determine if they want to visit your property or not. Your home will be posted on search portals like Zillow.com, Trulia.com, and Realtor.com, as well as broker websites like KW.com, Sothebys.com, Century21.com, ReMax.com, and more.
Preparation Pays Off
The Basics: Get rid of any clutter around the house. Dust and vacuum. Have your carpets cleaned. Mow the lawn. Open the windows to air out the home and get some air fresheners.
Living Room: Rearrange the furniture and remove any unnecessary items.
Kitchen:Remove magnets and other items on the refrigerator and clear off the counters (leave out small appliances if you use them daily). Add some fresh plants or flowers.
Bedrooms: Make buyers feel more comfortable by removing posters, photos, and other personal items from view.
Bathrooms: Get fresh new towels and new bathmat/rug and remove personal items (no toothbrushes!). Make it feel like a spa or hotel bathroom.
Storage: Organization is key! Clean up that junk closet and organize the laundry room.
Repair: Re-caulk the tubs and sinks and replace broken tiles. Re-paint walls and ceilings and patch any visible holes.
Colors: Go for a softer palette and tone-down any brightly colored rooms. Instead of red, purple, hot pink, lime green, etc., go for beiges, greys, blues, etc.
Brighten: Make your home feel warm and inviting by opening up the curtains, cleaning the windows, and replacing low-watt bulbs with brighter ones.
Pets: Take your pets with you when your house is shown. Put away toys, clean/deodorize carpets, clean/put away litter box, etc.
Outside: Think curb appeal! Paint the front door. Pressure wash the driveway, sidewalks, decks, and patio. Add a few shrubs, flowers, and fresh mulch. Put away garden tools, hoses, toys, and bikes. Remove dead or tired plants.
Garage: Remove as many extras as you can. Tools, lawn equipment, and bikes are okay. Leave room for at least one car. Make it look as spacious as possible!
Helping Buyers Find Your Home
We use National Association of Realtors data that tells us precisely where buyers found the home they purchased. The top three ways are browsing online, through real estate agents, and seeing yard signs.
We target our marketing strategy and allocate resources to match where buyers are finding homes right now. When more buyers see your property, we can sell it faster!
We Don't Just Rely on the Internet
About 20% of buyers find the home they eventually purchase through these four ways:
Yard Signs: Approximately 8% of buyers found the home they actually purchased from a yard sign. Our signs attract buyers by featuring offers that others can’t make.
Open Houses: About 5% of buyers found their home through open houses. This figure includes the large number of new homes sold through builder open houses.
Word of Mouth: Another 5% of buyers find the home they purchase through a friend, neighbor, or knowing the seller.
Print: Only 1% of buyers find the home they purchase through print advertising, but that 1% might be what we need to get your home sold.